UX/UI Designer
Valenbisi
Valencia public bicycle service
A personal project that arose after a trip to Valencia. In this city, the public bicycle service, Valenbisi, has a less agile operation than the one in Barcelona, Bicing, which I'm used to. After a brief analysis of the pros and cons, I decided to make an app for this service, which is currently lacking, making a mix between the strengths of each one and trying to solve the problems that both services presented.
Although this project is focused on the creation of an app, during the previous research some problems have been found related to the design of the bicycles or the stations themselves. To solve this, a multidisciplinary project should be carried out including industrial design, not only digital UX/UI design.
Design Thinking
Following various common Design Thinking techniques, the necessary keys were obtained to start building the structure of the Valenbisi app. In order to have a broader scope, a benchmark was carried out in which the functionalities of other similar apps were analysed to obtain good practices, such as Smou or Cabify.
Good practices and strengths
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Lightweight bicycles
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Puncture-proof wheels
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Large basket
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Flat city
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Affordable price
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Availability of different prices
Aspects to be improved
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Bicycle hitching
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No electric bicycles
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Increased presence of cycle lanes
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Flimsy card
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Website very outdated
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Corporate image of the service
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Faster and more agile process when picking up a bike
At the beginning, the idea was to create both an app and a website for Valenbisi, for information purposes. Once the analytical and conceptualisation part had been completed, the decision was taken to simplify the project by reducing it to an MVP application.
This app would incorporate functions such as scanning bicycles via QR code or searching for the best route between origin and destination.
By means of Card Sorting, the functions that would later be better defined in the Site Map were determined.
Corporate image
The bicycle service has its own brand identity, but it was decided to give it a makeover and therefore the logo and corporate colours were changed.
Wireframes
Starting with the sitemap, wireframes were designed using Sketch. The wireframes are shown below in low fidelity.
Usability
One of the improvements implemented has been the inclusion of notifications that warn when the bicycle has been released, if it has been left correctly at the station or if the free time of the trip is running out.
